A well-known player of World of Warcraft dies in real life of a heart attack. His guild decide to have an in-game funeral. It’s beautiful, there’s snow and contemplation, a fire, many people paying their respects down by the lake.
However, another guild decides that all these people in one place make a nice target, Carnage ensues. and it’s all been recorded and available on youtube, put up there by the nasty guild responsible for the slaughter. The last frame of the vid reads “Yes, we know we are arseholes”. nice.
There’s an article here, which also mentions the in-game protest by gnomes who stripped naked and held a rally demanding more powers.