highly irritated by the continuance of the french connection “fcuk” marketing nightmare, i decided a few weeks ago to launch my own variant, namely “king cnut”, or maybe ‘king cnut. i would get some t-shirts designed and sell them on the web.
so, i take step one . . . go to register the domain name. surprise - it already exists.
this isn’t the first time (there have been many) that i get an idea which has already come to pass, but it surprised me that i had not been aware of king cnut’s existence. i figure if i didn’t know then many of you won’t either.
it turns out it would not have been much of a fun ride anyhow. after dave griffiths set up cnut, french connection sued.
many would have been scared off, not dave griffiths. he did two things:
first he trawled through french connection designs and found where they’d infringed other companies logos within their designs (ford, pepsi etc), then he wrote to the comapnies concerned and got them to sue french connection. this cost FC £3m. yup, THREE MILLION POUNDS. nice.
then he found prior uses of the miss-spelling of the word FUCK and invited those involved to sue too.
what a heart-warming story.
shame about the t-shirts.
